Bereitschaftsbeitrag

Zur Front

12. August 2020

Lostness: silliness and tease

There are entire nations on this earth, who don't understand what silly (ger. albern) means.

So let me first point you to a fountain of silliness: Cream.


As I've explained in my posts on possessedness (ger. Besessenheit): Silliness is the emotion that you feel when you think that you're not able to contribute anything essential.

Another way of describing it without having to go quite so deep is to say that silliness is a possible reaction to feeling lost in an environment: You feel lost, and so you start making silly jokes.

I've chosen the term lostness after some deliberation, because it connects nicely with the idea that you've lost your path through life, or at least that you can't see it at the current moment.

Now, why should a successful band harbour such feelings? Because, and this is documented in the case of Bruce, Clapton and Baker, the world around them just didn't correspond to their nature - or at least that's what they thought.

But silliness is not the only possible reaction to lostness. Another is teasing. Where the silly person shows self-consciousness, the tease shows defensiveness, for she (usually) bluffs her way out of her lostness and reflects it onto someone else by acting as if the strange would be familiar and thus only increasing the strangeness.

I wouldn't have devoted a post to this topic though, if not for a development in advertising going back to 1990, as far as I can tell. Since then it has become an accepted method to overcome the cringeworthiness of many a commercial by letting the actors say things that are most alien to their, nay, human nature, but letting them do this teasingly.

Essentially: We know this is screwed up, but aren't we cool handling it so poisedly?

Is it cool though? Is it cool to create a life in plastic and then populate it with Barbie dolls?

A fountain of tease: Aqua.


Quite a contrast, n'est-ce pas? Really, these advertising people, they've done this now for 30 years and by now companies hire public relations people who're using the same technique in real life.

Any sense of any wrong?

Labels: , , , , , , , , , ,